New Deputy Editor Cannon Taylor joined “Beyond the Headlines” to talk about an exciting growth moment for Spotlight Delaware – the launch of Arts + Culture coverage.
We’ll talk about Cannon’s background, the decision to expand Spotlight’s coverage and what you might expect from Cannon’s Arts + Culture reporting. He also shares why things like pet bearded dragons, concert audiences dancing like Beyblades and all things odd are sure to catch his attention.
The podcast was hosted by Director of Community Engagement David Stradley.
This transcript has been edited for length and clarity.
Let’s just start off here: I’d love to know what is an arts and culture experience you’ve had in your life that has been really meaningful to you?
I would say the moment I truly fell in love with arts reporting was when I wrote about a musician in Colorado Springs where I grew up. His name is Rence Seyb. He plays in a band called Dear Rabbit. Every year, local musicians hold this concert in his honor called Rence Fest, and that’s because you’ll see him at every single show. He has this huge laugh, unlike any I’ve heard before, and he is constantly dancing in the front row like no one’s watching.
In writing about Rence Fest and about him, I got to know him beyond what he’s like at a concert, and I learned that he’s not unlike myself. When he’s not at a concert, he’s a bit more reserved and shy than I would have thought. He calls himself a “sad boy forever.” That was surprising for someone who’s so loved and so outgoing.
It taught me a lot about myself and how I could stand to be a bit more unreserved, and just have fun and enjoy life.
What was the actual Rence Fest like?
It was about six hours of back-to-back bands and, by the end, I was utterly exhausted. But it was just such a blast, and Rence kept the energy up the entire time, even when no one else would. They were too tired.
That’s also amazing that somebody gets a festival about them while they’re still alive, not just a memorial festival.
He is super deserving of it. He’s probably the biggest supporter of local music in Colorado.
Tell our listeners a little bit more about yourself. What’s your background and what attracted you to Spotlight Delaware?
I was raised in Colorado Springs, and I’ve lived the last year in Utah. My first job was as an arts reporter at a paper that, after about a year of me being there, shut down.
In Utah, I did some hard news reporting, but, clearly, I was just dying to do arts reporting again because I moved across the country to do it.
As a fan, what are your go-to arts experiences for you just personally?
I love music. I play guitar and bass, and I’m learning the drums. I’m still pretty mediocre. So I am in that live music scene.
I also just love really anything incredibly odd, and it could be across any medium. But I want to be wondering, “What am I even looking at right now?”
After you had your very first job as an arts and culture reporter, what made you want to move all the way across the country for another one? What did you love about arts and culture reporting?
I found that I learned a ton about myself in being an arts reporter, and that’s something you get across journalism. You are exposed to so many different people and have so many conversations that no one else gets to have. But when you’re covering the arts, you get to sit down with someone and hear their life story, and you get to dig really deep into their childhood or what inspired them to create something really unique.
In learning so much about other people and interacting with so many different people, you end up learning more about the world, which informs the way you go about your day-to-day life.
Is there a different kind of writing on the arts and culture beat than in the hard news beat that maybe fits you better?
Definitely. I did not think I was going to be a journalist when I was growing up or even when I was in college working for my student newspaper. I always thought I would be a writer of fiction or something like that. But I can’t think of a good character to save my life.
So, what I love about arts reporting is you find the characters out there in the real world, and you get to write about them. You get to bring a level of experimentation to your writing that you can’t necessarily get away with in hard news.
Spotlight Delaware, as you know, has made its reputation over its first two and a half years as a hard news organization. From your outside perspective, why would a news organization that has been dedicated to investigative reporting around government accountability and public policy reporting want to expand into arts and culture?
I’d say it diversifies the news palette and brings in readers who thought they weren’t interested in local issues. But suddenly, they are.
Say a friend had an art exhibit, and they see their friend on our website. Suddenly, they’re subscribed to our newsletter, and they’re paying attention when something they need to pay attention to happens. It’s a way of getting people in the door to become more civically engaged.
We talk about civic engagement and getting people out to vote, but civic engagement also means going out and trying a new restaurant, going out and trying a new arts festival that you don’t know about.
I was a 2020 high school graduate, so I certainly understand feeling incredibly isolated and not knowing how to make friends or get out of the house. That’s what I really hope our arts and culture coverage does, is it gets people to make friends and check out what’s going on in their backyard.
When you were talking about the kind of people who might be introduced to Spotlight Delaware through arts and culture coverage — I spent my first 25 years in Delaware in the arts world. When I took this job at Spotlight Delaware, I remember, a few weeks after starting the job, meeting with a friend of mine that was a supporter of an arts organization. She goes, “I’ve become a donor of Spotlight Delaware because I want to support you, but the news is just so depressing. Like, I just don’t read the news.”
So, a person like that makes me think about how you answer this question. That person may get on the arts and culture newsletter and start reading about the arts and culture stuff, but then see that other more hard news story and follow a little bit more of that kind of stuff.
I certainly understand where that person’s coming from. It’s easy to feel overwhelmed by all the bad news. But I think it’s also really important to highlight the good news. I think that can get people realizing they actually do like and appreciate journalism.
You’ve been in Delaware for, I think, as we record this, three weeks now, maybe four.
Three.
You’ve probably picked up that, as residents of a small state, Delawareans are a little protective of our reputation, a little sensitive to our reputation. And connections to the state are important. The joke here is that when someone asks you where you went to school, they’re asking about your high school and not your college.
Now, our editor-in-chief, Jake Owens, received many applications from Delawareans for this arts and culture deputy editor position. He hired you. As we’ve established, not a Delawarean.
What unique perspectives do you think a reporter with an outside eye can bring to arts and culture coverage?
I would say bringing a fresh set of eyes to someplace like Delaware is really valuable, and that’s something I’ve done at my past two jobs.
I mentioned I was raised in Colorado Springs, but I wasn’t really involved in anything in the arts world or really anywhere else when I was growing up. It wasn’t until I was a journalist that I was discovering things.
I find that a fresh and curious perspective can make people excited. My hope is that I can help even native Delawareans find things that they weren’t aware of and surprise them, too.
I think so many times, as you’ve been here for 20 years, you see something and think, “Oh, I’ve driven past that thing all the time,” but maybe didn’t take the initiative to go in there. So maybe if they read your article about one of those places, they might think, “Oh, I’m going to stop and go into that place now.”
That was definitely something I did with my first article about Delaware Saengerbund. I hear that’s a place where tons of people may pass it every day – [the club] in Newark – but they’ve never been inside, and they don’t get a real good glimpse of what this private club is like on the inside.
To share that with a wider audience is really special and, I think, something that people can expect to get out of our arts and culture coverage.
The story behind the story is another thing people will find is going to characterize arts and culture reporting.
Certainly Oktoberfest is something that people know a lot about. It’s not like we were surprising people by [saying], “Hey, did you know Oktoberfest is happening?” But you really told the story behind that festival and the organization.
I’ve never been to Oktoberfest, but now I was like, “Oh, now I’m more interested in that.” I’m not a beer drinker, but the details of the German heritage and the culture and the stories was noteworthy.
How did you decide to make that your approach and not just, “Here’s what you’d expect at Oktoberfest”?
No one wants to read, “Here’s what you can expect.” A flyer on Instagram could tell you that. I’m not here to repeat a flyer on Instagram. I’m here to tell you about the club that you’ve passed in Newark probably a million times and thought, “I wonder what they do in there.”
And most people don’t have access to it because it’s a private club. But as a journalist, I can get my foot in the door and talk with the people who are organizing this thing and ask about their very historic club and share that with you all.
I think the goal is to teach you things about Delaware that you didn’t know and didn’t know that you needed to know.
Let’s get a little into brass tacks here of what people can expect from Spotlight Delaware’s arts and culture reporting. When Jake, our editor-in-chief, hired you, what was your charge? How did he define the reach of arts and culture reporting?
It basically breaks down to three articles a week: two about anything under the arts umbrella, whether it’s visual arts, music, theater, film. I could go on. And then, one food article.
What we’re trying to do with our food and drink coverage is basically tell you what you can expect out of the dining experience at a new restaurant and also get to stories behind the food and make it more personal.
Those articles are going to appear in our regular newsletter, but then there also will be a dedicated arts and culture newsletter on Thursdays.
Yes.
We’ll also have our weekly calendar called the Weekend Spotlight, and that’s five events to check out in the upcoming weekend that [are] curated by me.
And that’s a little different than your typical calendar because it’s not comprehensive. It’s not a block of text that you have to sift through. It’s me, a human being, handing you a few picks of things I think are interesting. And I would really welcome feedback on that. I hope you let me know what I’m missing.
One thing that I think is fun is I try and make it interesting to read, too. Like, little mini-articles, 80 words each, about each event, about what you can expect.
There was a seafood festival recently, and I led with their crab pretzel-eating contest, which the organizer said was “disgusting.”
For my former arts and culture colleagues out there, just a reminder that Cannon is one person. We’ve already had people ask, “How do I get in your listings?”
Well, these aren’t meant to be universal listings. It’s really a recommendation of a few things you might want to think about this weekend.
What about reviews? Should people expect to see reviews, either of restaurants or of arts experiences?
No, we will not be doing reviews. I think that’s a way to make enemies in local news. But at the same time, if I’m writing about something, that means I think it’s noteworthy, and I think it’s worth checking out.
I think the way you’ve written about restaurants so far is a good example of that. They’re not reviews, but they certainly give you a sense of what this place is like. But it’s not like you’re saying, “Oh, the meatloaf at this place tastes like this and this. And this piece was overcooked slightly.”
I think about your article about Black Restaurant Week and Walt’s Chicken. You tell a story about that. You’re not defining what the recipe of the chicken is. It’s not a review, but it’s a really interesting piece.
How do you think about how you’re writing about restaurants?
I’d say the way to make food and drink coverage interesting is to get to the stories behind the people who are making the food. It’s certainly important to get a sense of what the food tastes like, but that can’t be the whole thing. I mean, if you want that, you could just go to Instagram and follow a ton of great accounts that are telling you, “Come eat at this place or this place.”
But you go to Spotlight for stories. That applies to food as well.
What can people expect as far as the style of the writing?
I think a good way to demonstrate that is [by] talking about an article coming out soon about a local band called Community Chapstick — which is an awesome name.
They are a rock group, and they experiment a lot with genre. I discovered them on Bandcamp while I was preparing to move to Delaware. I attended one of their concerts my first week I was here, and the way they activated the crowd was just crazy.
They asked people to act like Beyblades, and if you don’t know what a Beyblade is…
I do not know what a Beyblade is.
It’s basically a toy top from the ’90s that just spins. So, basically, they just had everyone spinning into each other and bouncing off each other.
Getting to know them, they also had such an interesting story. They explore a lot of interesting themes in their lyrics. In writing about them, I was able to tell a lot of their interesting stories. For example, their bassist hands out flyers with their pet bearded dragon on the streets of Wilmington, which is the coolest thing ever.
So, I think the goal is to show people that things like that are happening that they might not expect.
A couple things in there I hear. One is you seem to be drawn to the characters. You talked about the bassist who walks around handing out flyers with their [bearded] dragon. So, you’re drawn to who that character is.
Would you define that band as a well-known band or more of an underground, independent band?
I would say, if you’re in the local scene, you’re probably aware of them. But they’re definitely independent. I think an important part of our coverage is paying attention not to just the storied historic arts institutions, but also the people who are just making things in their basements, and bringing those to a broader audience.
We did about three months of community listening before we launched this arts and culture coverage to find out what the community wants, and that was one of the things that came out loud and clear. We know the Italian Festival happens. We know what’s showing at The Grand. We want help figuring out new stuff, these more independent things.
And then, the other thing — you know, Spotlight Delaware, for the most part, writes pretty lengthy, in-depth articles. We said, “Do you want that from arts and culture, or do you really just want something quick that you can read and digest?”
People, to their credit, were like, “No, we love how Spotlight Delaware approaches things. We want the Spotlight Delaware version of arts and culture coverage.” Which, again, sounds like this article about Community Chapstick. It’s not just where you can hear them play; here’s the albums they have. It’s a story that goes in depth about what this band is like.
That’s kind of how I approach all my writing, even when I was writing news. You try and make it interesting from the get-go. You try and latch onto something that will draw someone in who otherwise would just move onto the next thing within a few seconds.
You do that by characterizing people and dropping them in a scene with setting and stakes and telling it more like a story [rather] than just something that is happening or that happened.
As we’ve already established, you are a team of one. There’s not a team of five arts and culture reporters. You are the team and leading that team. And you’re leading it from scratch. What excites you about being able to shape this coverage from the very beginning, as a solo operator almost?
It’s great to work for a paper that’s been around for forever, and they know exactly what they’re doing, and they have their process. And then, you’re sort of like a cog in a machine, which can be awesome. It can be very stable. But at the same time, it is exciting to start from the beginning and be able to shape something yourself.
That’s something that I actually got to do at my first job as an arts reporter because it was technically a relaunch of this alt weekly. So, they were trying to invent a new version of their arts and culture coverage. That’s such a privilege to be able to do. Also, a little scary, a lot of responsibility. But I hope you’ll trust me.
Well, let’s imagine that trust has been gained. Let’s move ourselves a year into the future. You’ve been writing for 52 weeks for Spotlight Delaware, which is three articles a week, 150-plus articles.
Wow.
No pressure. There’ll be some freelancers in there hoping to help out as well. But let’s say it’s a year ahead now. How do you hope people are talking about, how do you hope people are viewing Spotlight Delaware’s arts and culture coverage?
I think it’s not so much how they’re viewing our coverage, but how they’re viewing Delaware.
I’m hoping that people read something by us, and they go and check something out. Suddenly, they’re at a pottery class or at a concert or participating in theater. I really want people to realize that there are things in their backyard.
I think it’s really, really easy to just isolate yourself and doomscroll all the time. I’ve fallen into that trap myself. But it’s so important to know that there is a community waiting for you with open arms, right in your backyard.
I’m really looking forward to seeing how Spotlight’s arts and culture coverage develops. Thanks for your time today and letting us know how you’re thinking about it.
Yeah, thank you.